PROGRAMS
Envol Workshops are registered with the COVID-19 Business Advisory Fund. Find out more by visiting www.regionalbusinesspartners.co.nz. You may be eligible for support under the COVID-19 Business Advisory Fund for this service.
Pivoting to the domestic market
If you’re sick of hearing people talk about pivoting, reinventing and repurposing… then this program is for you. It’s all about doing and getting things done. This program is specifically designed for export-reliant businesses that have been impacted by COVID-19.
Through this program we will explore:
- how to pivot your business and increase revenue from a domestic audience,
- how to adapt your product and services to your new clientele.
- how to define marketing personas,
- how to segment your clients
- how to set revenue objectives.
This program will provide participants with a clear action plan to gain more domestic customers. This program consists of three, three-hour sessions over 10 days and follow-up three-hour session in the 30 days after the training.
Contact Envol to schedule your session
Sales Start - Up
Introduction to sales, tailor-made to your business enabling participants to develop their inner salesperson. If you want to grow your sales, I can help you.
Develop critical sales reflexes and skills and implement a systemic approach to increasing your revenue.
In this program we will cover – how to forecast and assess the market, evaluate past strategies, develop new strategies, understand customer behaviour and needs, identify competition, develop a plan, and implement it.
Everyone can sell.
This program consists of four, three-hour sessions over a period of one month, as well as one follow-up session in the 90 days following the training.
Contact Envol to schedule your session
Writing your Marketing Plan Registration
This program will help you prepare a marketing plan – whether for the first time or should you want to improve your current one. In this training we will cover the steps to enable you to put together a comprehensive, living, breathing plan.
- Develop a step-by-step process to writing your marketing plan.
- Identify effective strategies and tactics.
- Develop the components of your marketing plan
- Setting Key Performance Indicators
- Setting SMART Goals
- Customer Analysis and Segmentation.
- Competitive Analysis and Positioning.
- SWOT Analysis.
- Portfolio Analysis (Boston Consulting Group).
- Putting together your budget.
- Activity planning.
- Tracking performance.
- Evaluation and review.
This is a 24-hour program that will equip business owners and marketing managers with the skills to write a professional marketing plan and enable them to track results of their marketing activities. Through this plan, participants will have a road map to achieving sales and marketing goals.