Envol conducts an annual roadshow in India, in Q3 of each year. Targeting key accounts in this market, operators may decide to join or mandate Envol to represent them.
Activity in the Indian market is mainly around travel trade education and developing relationships with key accounts in both FIT and groups. Account acquisition is key in this market since a vast majority of all long-haul travel is still handled by traditional travel agents.
India's travel universe is dominated by large wholesale suppliers which in turn resell to regions and smaller agencies. In the last years, there has been a growth for OTA's but the long haul market remains dominated by brick and mortar agencies.
The largest segment is FIT making up 60% of Indian visitors and rapidly growing. Many Indian visitors to New Zealand are first time visitors and 60% will travel outside the main regions. Three-quarters will combine their trip to New Zealand with another destination.
In general terms, Indian visitors are keen adventurer and likely to want to experience high adrenalin activities. Families and Honeymooners make up the FIT segment whilst incentive groups and family groups make a large portion of the group market.
India’s relative high reliance on travel agencies makes this market a great opportunity for tourism exporters wishing to conduct business in person. The plurality of media, cultures, and languages in the Indian market, make PR activity extremely costly and difficult to measure. Most PR activity is through digital and social media channels and centred on brand positioning.
In addition to the annual roadshow, Envol can support customers with:
- Customised offshore trade missions
- Development of strategic partnerships
- In-market representation and conversion
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