Envol’s strategy in the North American market is focused around the premium space and developing relationships with key agents. For this purpose, Envol hosts an annual sales roadshow in North America in Q3, each year.
In addition to this, an annual calendar of webinars and newsletters targeting travel trade clients is directed to the North American market.
Envol targets FIT and premium agencies in the US and Canada. Activity with online travel agencies is also key to targeting unmanaged consumers.
The North American market is busy with ongoing activity from various consortia, destinations, and hotel chains. Activity in this market can be costly which is why partnering up with complimentary products and operators can be essential. PR activity can be costly if not done properly.
Travel consortia play an important role in the US market. Affiliation to these can fast-track entry into key wholesale and elite agencies.
Travel from the North American Market revolves around December – March period.
Many US holiday makers also visit Australia and the Pacific Islands (Fiji, Tahiti and Cook Islands). 80% of Canadian holiday makers visit more than one destination during their South Pacific trip.
Close to ¾ of Americans book their long-haul travel through traditional travel agents.
50% of travelers and FIT.
In addition to this annual roadshow, Envol can develop tailor-made solutions such as :
- Customized offshore sales missions,
- product launches,
- PR and media events
- Travel trade events
- Consumer events in partnership with retailers or airlines
- Digital campaigns.
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